The thought in this week’s Wednesday Wisdom is all the more appropriate as I’m sending this out three hours late!!  And this weeks thought is all about the power of consistency, which I believe is one of the keys to business success.

Whatever you want to achieve in life, you won’t become a master unless you demonstrate consistent behaviour and keep training at that discipline.  Malcolm Gladwell in the book Outliers  says that it takes roughly ten thousand hours of practice to achieve mastery in a field.  That requires some consistent behaviour and discipline to show up each and everyday and practice.

The whole concept of consistency has been coming up for me recently with regard to my running.  I started the year in great form and was going out on average five days a week. Then I went to South Africa for the best part of three weeks. I didn’t run once and boy was starting again tough when I got back to the UK.  And then last week I was in London for a week and yes you guessed it, I didn’t run. This week been really painful trying to get back into the groove.

So what I’ve been learning is that I need to be more disciplined in my life and business and take consistent action each and every day.  Because as I have experienced every time I stop it is so much harder to get started again. Consistency helps put structure into your day which in turn actually makes you more productive and efficient.  You simply know what you have to get done.

Consistency is particularly important when it comes to marketing your business.  You only need about 30 mins a day but making sure you engage in some marketing activities each and everyday helps ensure you have a pipeline of clients who want to work with you.  Fail to do this and then you begin suffer from the money roller-coaster, that so many business owners experience.

So I’m going to out myself and apologise to my clients as I have not been following the advice I give you and marketing consistently for 30 mins a day. However, the great news is that now I have a limited number of spaces available for clients who want to make a significant impact in the world and take their business to the next level.

Are you one of these people?  If so lets have a complimentary, no obligation chat and if you like what you experience, great I’ll share with you how we can work together.

I only have a limited number of spaces so reserve your place now and let’s see what is possible for you.  I look forward to connecting with you.

Have a great rest of the week and an amazing Bank Holiday weekend and don’t forget to do your 30 mins marketing a day!

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